Super Awesome

Designed as a non-alcoholic alternative for social occasions, Super Awesome is a kombucha brand reimagining the category through a playful and experimental lens. Moving beyond the traditional health-focused perception of kombucha, the brand celebrates bold flavours, creative brewing, and local craftsmanship.

Using optical illusions as a foundation for the label patterns, we created a bold and eye-catching label design. The illustrations blend the bizarre with the nostalgic, creating a distinctive world that reflects the drinks’ unexpected flavour profiles without relying on literal cues.